9,5
Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
Proraso After Shave Lotion, Refreshing and Toning formula, is a splash that cools and tones the skin after shaving, and ...
Proraso After Shave Lotio...
The lotion has been specially developed for dry and sensitive skin. Shea Butter moisturizes and keeps the skin supple an...
The lotion has been speci...
The Proraso Shaving Tube is a soft and full shaving cream that ensures that your razor glides easily and smoothly over t...
The Proraso Shaving Tube ...
Due to the aloe vera, green tea and vitamin E, the Proraso pre and after shave cream is suitable for sensitive skin.
Due to the aloe vera, gre...
The original Aftershave Lotion from Proraso, a real aftershave that tingles and pricks the skin. The aftershave ensures ...
The original Aftershave L...
Proraso's original shaving soap, made according to the traditional formula and suitable for all skin and beard types. Li...
Proraso's original shavin...
The Proraso White shaving soap is formulated to allow sensitive skin types to enjoy a comfortable shave.
The Proraso White shaving...
Classic chrome-plated atomizer with glass inner wall with the Proraso Single Blade logo.
Classic chrome-plated ato...
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Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
