Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
A fresh pre and after shave cream that prepares the skin well for shaving. The eucalyptus and menthol make the skin feel...
A fresh pre and after sha...
Shaving cream Proraso Sensitive in a tube. The Shaving Cream has been specially developed for sensitive skin. The produc...
Shaving cream Proraso Sen...
Proraso Beard Balm is for the novice beard. This relieves skin irritation and reduces itching. This Beard balm also take...
Proraso Beard Balm is for...
Proraso's original shaving soap, made according to the traditional formula and suitable for all skin and beard types. Li...
Proraso's original shavin...
Proraso uses their long tradition of producing quality products for both shaving and beard care to create this unique fa...
Proraso uses their long t...
With this beard shampoo from Proraso from Italy you can effectively clean both the beard and the skin. Gently removes di...
With this beard shampoo f...
With this beard shampoo from Proraso you effectively clean the beard and skin. Removes dirt, dander and unpleasant odors...
With this beard shampoo f...
With the new beard oil from Proraso from Italy you care, condition and protect the beard. The beard remains beautiful an...
With the new beard oil fr...
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Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.



















