Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
A fresh pre and after shave cream that prepares the skin well for shaving. The eucalyptus and menthol make the skin feel...
A fresh pre and after sha...
The Proraso Red Shaving Soap is especially for the thicker and fuller beard types, these beard types are often seen in t...
The Proraso Red Shaving S...
With this beard shampoo from Proraso from Italy you can effectively clean both the beard and the skin. Gently removes di...
With this beard shampoo f...
With this beard shampoo from Proraso from Italy you can effectively clean both the beard and the skin. Gently removes di...
With this beard shampoo f...
Proraso's Beard Oil Leave-in Azur Lime is part of the "Proraso Single Blade" series. A professional line developed by an...
Proraso's Beard Oil Leave...
The Proraso Shaving Tube is a soft and full shaving cream that ensures that your razor glides easily and smoothly over t...
The Proraso Shaving Tube ...
The Proraso After Shave Balm Aloe Vera and Vitamin E softens and cares for the skin.
It helps reduce irritation and kee...
The Proraso After Shave B...
With the new beard oil from Proraso from Italy you care, condition and protect the beard. The beard remains beautiful an...
With the new beard oil fr...
Proraso Beard Balm is for the novice beard. This relieves skin irritation and reduces itching. This Beard balm also take...
Proraso Beard Balm is for...
Proraso's original shaving soap, made according to the traditional formula and suitable for all skin and beard types. Li...
Proraso's original shavin...
Proraso After Shave Lotion, Refreshing and Toning formula, is a splash that cools and tones the skin after shaving, and ...
Proraso After Shave Lotio...
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Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
