Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
The Military Beard Brush by Proraso. The Brush keeps your beard in shape and removes loose hair. The wooden handle fits ...
The Military Beard Brush ...
Proraso Giftset Cypress & Vetyver.
Proraso Giftset Cypress &...
With this beard shampoo from Proraso from Italy you can effectively clean both the beard and the skin. Gently removes di...
With this beard shampoo f...
With this new beard oil from Proraso from Italy you care, condition and protect the beard. The beard remains beautiful a...
With this new beard oil f...
The original Aftershave Lotion from Proraso, a real aftershave that tingles and pricks the skin. The aftershave ensures ...
The original Aftershave L...
Classic chrome-plated atomizer with glass inner wall with the Proraso Single Blade logo.
Classic chrome-plated ato...
Proraso's Beard Balm Azur Lime is part of the "Proraso Single Blade" series. A professional line developed by and for Ba...
Proraso's Beard Balm Azur...
With the new beard oil from Proraso from Italy you care, condition and protect the beard. The beard remains beautiful an...
With the new beard oil fr...
The Proraso Red Shaving Foam is especially for the thicker and fuller beard types, these beard types are often seen in t...
The Proraso Red Shaving F...
The Proraso White shaving soap is formulated to allow sensitive skin types to enjoy a comfortable shave.
The Proraso White shaving...
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Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
