9,5
Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
Rich shaving cream with Sandalwood and Shea Butter for smooth, comfortable and irritation-free wet shaving.
Rich shaving cream with S...
Hydrating aftershave balm soothing skin with fresh citrus fragrance after every comfortable shave every single day.
Hydrating aftershave balm...
Refreshing beard scrub removing dead skin, deeply cleansing beard and refreshing skin for healthier beard growth.
Refreshing beard scrub re...
With this new beard oil from Proraso from Italy you care, condition and protect the beard. The beard remains beautiful a...
With this new beard oil f...
Hydrating shaving cream with Aloe Vera and Vitamin E for smooth, comfortable and protected wet shaving.
Hydrating shaving cream w...
Refreshing pre-shave cream with eucalyptus and menthol for smoother, protected and comfortable wet shaving every day.
Refreshing pre-shave crea...
Soothing aftershave balm with green tea for hydrated, comfortable and protected skin after every shave.
Soothing aftershave balm ...
Refreshing beard oil nourishing, softening and conditioning beard and skin with eucalyptus and bergamot every day.
Refreshing beard oil nour...
Beard balm softening beard hair, hydrating skin and reducing itch during healthy beard growth every day.
Beard balm softening bear...
Rich shaving cream for sensitive skin with soothing ingredients for a smooth and comfortable wet shave.
Rich shaving cream for se...
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Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
