Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
Proraso aftershave lotion splash Sandalwood with Sea Butter and Sandalwood oil. This aftershave lotion is the latest add...
Proraso aftershave lotion...
Proraso Giftset Cypress & Vetyver.
Proraso Giftset Cypress &...
The Military Beard Brush by Proraso. The Brush keeps your beard in shape and removes loose hair. The wooden handle fits ...
The Military Beard Brush ...
The Proraso White shaving soap is formulated to allow sensitive skin types to enjoy a comfortable shave.
The Proraso White shaving...
The lotion has been specially developed for dry and sensitive skin. Shea Butter moisturizes and keeps the skin supple an...
The lotion has been speci...
Proraso uses their long tradition of producing quality products for both shaving and beard care to create this unique fa...
Proraso uses their long t...
With this beard oil from Proraso you care, condition and protect your beard, making it beautiful and easy to control. Th...
With this beard oil from ...
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Proraso
Proraso: A Shaving Tradition Since 1948
For nearly half a century, Proraso has transformed the act of shaving into an enjoyable daily ritual. It all began in 1948, when Piero Martelli introduced the now-iconic Proraso Pre-Shave Cream. Released during a time of economic optimism in Italy, this refreshing product symbolized a new era of grooming and innovation.
What makes Proraso truly unique is its ability to evolve while staying true to its roots. Even today, the brand continues to meet the needs of modern men—offering a close, refreshing shave that respects tradition. From day one, Proraso has been a laboratory of ideas, constantly pushing boundaries while honoring the values it was built on: quality, innovation, and the use of natural ingredients.
Now run by the fourth generation of the founding family, Proraso remains committed to crafting high-quality, professional shaving and beard care products. It’s the perfect balance between past and future—blending classic Italian grooming traditions with modern techniques. The brand also stands for more than just products: it’s about preserving the artistry of shaving, protecting its legacy, and celebrating those who practice it with passion.
