Proraso was founded in 1908 by Ludovico Martelli of Florence. His son Piero joined the company in 1948. It was at this time that Proraso introduced the Crema miraclosa to the Italian public. At the time, shaving was still a ritual that was faithfully done to this trade worker. 60 years later, the company is the best-selling shaving brand from Italy and has grown into a global player. Proraso Original Pre-Shave Cream is a wonderfully fresh pre-shave cream that prepares the skin for shaving and softens the beard hairs. Using the Proraso Pre-Shave Cream helps prevent skin irritation from shaving. The cream is enriched with eucalyptus oil and menthol which gives a fresh and invigorating feeling to the skin.
Provide clean moist skin.
Apply to the skin before applying the shaving cream.