Reuzel Concrete Hold Matte Pomade 95gr

After fifteen years behind the barber chair, I’ve tried countless pomades, and this one easily ranks among the best. The Concrete Hold Matte Pomade does exactly what it promises: a strong, concrete-like hold with a natural matte finish, without making your hair stiff or sticky.

What I love about this product is how easily it spreads through the hair. You can feel the quality right away – firm enough to keep your style in place all day, yet flexible enough to make small adjustments when needed. Perfect for short to medium-length hair and styles that need to last, from a classic pompadour to a modern textured look.

The scent is subtly masculine, with hints of wood and citrus – noticeable but never overpowering. Being water-based, it washes out easily at the end of the day, leaving no greasy residue.

From my experience, this pomade works exceptionally well even on thick or coarse hair. On humid days, it still holds the style perfectly. For extra volume or texture, apply a little Reuzel Grooming Tonic as a pre-styler, blow-dry your hair, and finish with the Concrete Hold. The result is firm, natural, and exactly how it should be – as if you just left a professional barbershop.

In short: this is the pomade I keep in my kit and recommend over and over to clients who want strong hold without shine.