JS Sloane

JS Sloane

JS Sloane from New York JS Sloane Co. sought to restore the sensitivity of grooming as a ritual and revive the notion that being well-groomed was a prerequisite for social interaction. JS Sloane embraced one of the oldest and most respected hair styling products: brilliantine. Also known as pomade, or more commonly hair grease. The goal was to create a modern version of classic men's grooming products.

JS Sloane Products This fresh take on classic brilliantine has been perfected and reformulated to offer the most desirable characteristics of pomades, waxes, and hair greases of yesteryear, but without the unwanted properties such as greasiness, heaviness, drying effects, and being impossible to wash out. These drawbacks have been replaced with a dapper gentleman's wish list of benefits: excellent fixation, styling ease, an unbeatable hold that feels soft to the touch, and best of all, it washes out with nothing more than water. The pearlescent retro-pink pomade has a fresh scent, a cloud-like texture, and comes in two ready-to-use formulas, heavyweight and medium. A Hollywood legend look is within reach.

JS Sloane Packaging Low-profile retro amber jars with tin lids adorned with cigar band labels. The packaging hits all the right notes and looks neat on the bathroom shelf: masculine, handsome, clean, and modern with a touch of vintage.